About Us

 

 

WHO IS FIN + BONE?

 


“AND THIS, OUR LIFE, EXEMPT FROM PUBLIC HAUNT, FINDS TONGUES IN TREES, BOOKS IN THE RUNNING BROOKS, SERMONS IN STONES, AND GOOD IN EVERYTHING.”

WILLIAM SHAKESPEARE

Upon reflection comes the realization that we have been blessed to have families that loved the outdoors and immersed us in it from an early age. We learned to appreciate the gifts of nature; both how it could sustain us and how we can sustain it. It’s a beautiful and symbiotic relationship.

Quite beyond that, our connection with nature has strengthened our connection with family and friends that we enjoy it with. There surely could not be a better way to truly forge a stronger bond with a father, mother, uncle, child, spouse or friends than the ritualistic abandonment of our concrete existence for the dew-kissed, moss-lined hills and forests.

An escape to explore – both our world but also the dusty corners of ourselves; where the sounds of water gently lapping against the side of our boat and the whispering of the wind as it blows through the treetops washes away the electronic drone of our perennially “online” life.

Thank you for your interest in Fin + Bone.

We are passionate about the natural environment. If you’re like us, some of your fondest memories share a common theme of being related to the outdoors. It could be hunting, fishing, foraging, hiking, canoeing, boating, or time at the cottage.

These memories are treasured not necessarily for the trophy fish or animal that was harvested, but rather in the entire experience. They can be found in the in the packing, planning and dreaming of the day. Of the early morning departure. Of the open conversations on the journey to the boat ramp or trail head. The sudden torrential rain storm and the ear-splitting crack of thunder as a storm cell moved overhead of the canoe. The front row seat to the impossible sunrise that peaked over the horizon as steam rose off the glass-still lake with the call of a lone loon echoing across the water. Of realizing that you are a part of something so much bigger than can be contemplated. They’re the kind of experiences and memories that we do not gain at the movie theatre, on the computer, or on the couch.

A little while ago, we became aware that this part of the outdoor experience isn’t being celebrated and shared. And it should be. It needs to be. So we started Fin + Bone. In traditional terms, it could be called a brand. We consider it to be an ethos; one that unites all of us for whom being out of doors is part of who we are, and a warm and welcome introduction for people who are seeking their own outdoor experience and fond memories. We hope what you find within these pages excites, informs and inspires. Just as importantly we look forward to connecting and being inspired by you. Our vision for Fin + Bone is to create a community – through clothing, print, online and activities – that makes all of us more knowledgeable, passionate and responsible stewards of our wonderful outdoors.